Publishing News | Oxford Centre for Publishing Consultancy and Research
Students and staff from the Oxford International Centre for Publishing Studies recently visited the Bologna Children’s Book Fair. Helen Swain, a student on the European Master in Publishing, reports:
Bologna welcomed Claire Squires, Caroline Hamilton and a number of Oxford Brookes students for the Children’s Book Fair 2008 on April 1 and 2. The beautiful, sun-drenched city itself caused immediate general infatuation of the eyes and taste buds, and initial impressions of the Book Fair were that it was smaller and more compact than its counterpart in Frankfurt. The Fair featured a significant graphic presence, with an impressive exhibition of illustrators’ drawings from all over the world and several interviews in the Illustrators’ Cafe. Another interesting aspect of the fair was the series of lectures and interviews on the subject of translation.
Eva Kneissl, who successfully completed the MA in Publishing at Oxford Brookes University in 2007, has recently had an article published in the trade journal LOGOS. The article, which is adapted from Kneissl's Masters thesis, examines the challenges faced in translating Chinese fiction into English and reaching larger Western audiences.
The Oxford International Centre for Publishing Studies has just held its annual Working in Publishing Day. The day is an opportunity for our current students on the MA and BA in Publishing to talk to our alumni, gain careers advice, meet current employers and recruitment agencies.
Visitors included representatives from Cambridge University Press, Elsevier, HarperCollins, Haymarket, New Internationalist, Oxford University Press, Penguin, Sage, Usborne and Wiley Blackwell.
A group of master's students from the Oxford International Centre for Publishing Studies visited the Frankfurt Book Fair in October 2007 and their impressions of the event have recently been published in LOGOS, the forum of the world book community. The full article can be found here but the following quotes offer a snapshot of the students' experiences.
The Oxford International Centre for Publishing Studies, with support from UK Trade and Investment, led a delegation of ten UK companies on a trade mission to India to coincide with the Fair. Led by Adrian Bullock and Angus Phillips from the Centre, the mission first visited Chennai, where meetings were held with the Booksellers and Publishers Association of South India (BAPASI). Moving on to Delhi, the publishers visited the World Book Fair and a networking reception was held at the High Commission.
Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction (Ashgate), edited by Nicole Matthews and Nickianne Moody, includes the articles 'How Books are Positioned in the Market: Reading the Cover' by Phillips, and 'Book Marketing and the Booker Prize' by Squires, alongside other chapters on Penguin Books, the interactions between film and books, and the use of covers in Internet bookstores.
Claire discussed 'the dark arts of marketing' with presenter Mariella Frostrup and critic John Sutherland, which her new book Marketing Literature: The Making of Contemporary Writing in Britain analyses in detail.
The discussion is available from the BBC's website on Listen Again, approximately 13 minutes into the programme.
Marketing Literature: The Making of Contemporary Writing in Britain is a study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. It includes case studies of Irvine Welsh's Trainspotting, Louis de Bernières's Captain Corelli's Mandolin, Arundhati Roy's The God of Small Things and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change.
The Oxford International Centre for Publishing Studies had a stand at the London Book Fair at Earl’s Court in April.
Seen here are Angus Phillips and Jan Kasprzycki-Rosikon, MA class 2004-5, Head of Rights at Pearson Education.
Over the next few months, the Centre will be welcoming speakers from all sectors of the publishing industry - including trade fiction and non-fiction, academic, educational and magazines - to contribute to departmental teaching and related activities. Among these speakers are:
- Hannah Bullock (Green Futures Magazine)
- Catherine Clarke (Literary Agent)
- Helen Fraser (Managing Director, Penguin)
- Juliet Gardiner (Author)
- Antonia Hodgson (Publishing Director, Little Brown)
- Liz Marchant (Publishing Manager, Heinemann)
- Lynette Owen (Copyright Director, Pearson Education)
- Joel Rickett (Deputy Editor, The Bookseller)
- Veronica Stallwood (Author)
- Jenny Uglow (Author and Editor, Chatto & Windus)