by Yasminn Brown
Books covers today need to be 'attention-grabbing' (Violet Bramley, 2021) but they also need to signpost to the potential reader 'hey, I'm for you!'. In this blog post, alumni Yasminn Brown shines a light on the design choices made in the rejacketing of YA books for the adult market. There is of course a cost to rejacketing a title so publishers tend to do this only when they are sure the work has a significant crossover appeal and thus warrants the extra spend. Yasminn has hunted down some interesting contemporary examples of bestselling YA worthy of a new look.
by Eliza Smultea
by Daniela Hernandez Villarroel
As a second year BA Media, Journalism and Publishing student, my course provides the opportunity to develop my writing skills - and to get published while I’m studying.
by Fraser Smith, studying on MA Publishing Media
On Friday 19 March 2021 OICP, in collaboration with Oxford Brookes Business School, ran an online event, The Value of Literary Festivals. Offering a range of speakers, it gave students, both on the postgraduate and undergraduate courses, the chance to gain a keen understanding of literary festivals and the challenges presented by the global pandemic.
by Giulia Maggiori and Verity Stuart, studying at OICP
This year, the annual Working in Publishing event took place on Tuesday, 5 March 2021. More than 70 publishing professionals engaged in speed-dating sessions with over 80 Oxford Brookes publishing students.
We were delighted to work with Adam Blades, Sarah Franklin and James Spackman on organizing the event, liaising with publishers from across the industry to help bring this exciting event to life.
by Sophie Terry, studying on MA Publishing Media
Diversity and inclusivity are important topics in any industry, particularly within publishing where there is a large audience reach. A few weeks ago I attended a guest lecture on ‘Creating Inclusive Content’ from Beth Cox, who is an Inclusion and Equality Consultant for children’s book publishing. The talk began with a brief introduction from Beth about the work she does to create inclusive content and how we can bridge the gap for those who are marginalized.
by Isabelle Zigrand, studying on MA Publishing Media
Publishing students were fortunate to have Graham Bell from EDItEUR speak to us about the importance of metadata for book sales. Metadata is data about data. In the book industry this could be anything from keywords, price, publisher, author brand, reviews by critics, and much more. It includes all information that could be used to help create, describe, trade, promote and sell books. Most importantly, metadata is used by everyone in the book discovery chain – from publishers, retailers, librarians to search engines and especially readers.
I left Graham Bell’s talk aware of metadata’s importance within the industry and with a better understanding of how metadata is used. He talked us through different examples of ONIX (industry standard) codes, showed us what they look like in practice and explained how to read the code. Bell concluded that metadata has become even more crucial during the Covid-10 pandemic, with shops closed and publishers and retailers reliant on online data for their promotional efforts and sales.
by Áine Feeney
On 23 February 2021 I decided to pop into an evening Zoom with Jens Bammel, not realizing that in a short while I would be re-evaluating my approach to my daily agenda. Jens was a warm and welcoming presence and his intention for the talk was to explore the science of higher productivity in the home office, as illustrated by the internet’s greatest influencers: cats!
Jens was Secretary General of the International Publishers Association (IPA) from 2003 to 2015. He originally trained as a lawyer and now works as an executive coach.
by Alisha Raggatt, studying on MA Publishing Media
After a morning lecture filled with publishing law (who doesn’t love rights at the start of the week?) and an afternoon consisting of approximately four moderately strong coffees and an abundance of critical reading, I dragged myself back to my desk to sit down for our course’s optional ‘Tuesday sessions’. This week the session was led by Mark Allin, a warm man with the energy of Bill Gates who happens to be the former CEO of the global publisher Wiley. Based on this second piece of information alone I knew I could only benefit from (virtually) attending and would feel better eating my pancakes (it was Shrove Tuesday) knowing I had taken steps to help develop my career. It’s always nice to do something more than the quarterly LinkedIn post.
by Fraser Smith, studying on MA Publishing Media
On Tuesday 16 February 2021 the Oxford International Centre for Publishing hosted a seminar with Mark Allin, the former CEO of Wiley Publishing. This event was attended remotely on Zoom and was available exclusively for both undergraduates and postgraduates. The talk was part of a series, taking place every Tuesday, in which industry professionals offer advice and speak about their experiences.