Judging a Book by Its Cover

Angus Phillips and Claire Squires of the Oxford International Centre for Publishing Studies have recently published chapters in a new book.

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction (Ashgate), edited by Nicole Matthews and Nickianne Moody, includes the articles 'How Books are Positioned in the Market: Reading the Cover' by Phillips, and 'Book Marketing and the Booker Prize' by Squires, alongside other chapters on Penguin Books, the interactions between film and books, and the use of covers in Internet bookstores.

Posted by .(JavaScript must be enabled to view this email address) on 10 Dec 2007 around 11am

Filed Under #Research | #Oxford Publishing & Digital Media | #Publishing | #European Publishing | #Oxford Centre for Publishing Consultancy and Research