Publishing Podcasts | Oxford Centre for Publishing Consultancy and Research

Tweet smell of success? London Book Fair seminar 12 April 2011

Podcast Episode: 39

How to use social media to best effect

Tom Hall, Joe Pickering, Davina Quarterman - introduced by Angus Phillips

Many companies appreciate the necessity to engage with social media, including blogs, Twitter and Facebook. What is the marketing strategy behind this engagement and what kind of results can be expected? Publishers may be building their brand online, creating communities, or aiming to drive the sales of individual titles. Three experts explain the range of benefits from using social media.

This seminar is chaired by Angus Phillips, Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University. He is the author of Inside Book Publishing (with Giles Clark), the editor of The Future of the Book in the Digital Age (with Bill Cope), and the Editor-in-Chief of the journal Logos.

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Duration: 00:59:30

Posted on 19 Apr 2011 around 9am

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Greening the Book: Digital or Print?

Podcast Episode: 38

London Book Fair Seminar

Adrian Bullock, Edward Milford and Mark Gough

What is the carbon footprint of a printed book, and how does it compare with the carbon footprint of an e-book or an e-reader? Is digital more environmentally friendly than print? Should publishers stick with print, or lead the rush to digital?

These questions are of serious concern to those in the industry as well as to authors and readers, as e-books and e-readers start making significant inroads into the domain of the printed book; where countervailing claims are easy to make, hard to prove, and even less easy to interpret.

The seminar brings together an expert panel from the publishing industry to look at the current issues thrown up by the digital/print debate, to explore the extent to which the publishing industry has gone to reduce its carbon footprint, and to assess the options for not only reducing it further but for making it really green and sustainable as well.