The ActiveTeach Product: from strategy to creation

Podcast episode: 33

Mark Bloch (Head of Digital Publishing for Secondary Education, Pearson)

ActiveTeach was a landmark product for Pearson. The launch of ActiveTeach changed the entire market dynamic, making an equivalent digital component essential for any new course.

This product is demonstrated during the talk, which covers the development of the idea and the execution of the product creation.

Further information about ActiveTeach can be found on the Pearson web site

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If you prefer you can download mp3 version here

Duration: 00:30:10

Posted by .(JavaScript must be enabled to view this email address) on 10 Feb 2011 around 10am

Filed Under Publishing