Students start new publishing house

So Vain Magazine ( is an online magazine founded by Stephanie Reed in 2010 which revolves around the themes of fashion, beauty, lifestyle and menswear. Its main focus is to provide all the latest fashion and styling tips on a budget, to help readers look and feel unique and stand out from the crowd! All the posts and articles are aimed specifically to be really practical and original and show the latest fashion in a unique way.


So Vain magazine has grown over the years, reaching by 2014 an average of 10,000 hits a month. The So Vain brand has now expanded and, in February 2014, the publishing house So Vain Books ( was founded, with the aim of publishing digital and print books connected to the world of fashion and glamour. Their first books will be published at the end of 2014 and they will include chick-lit novels, fashion guides and non-fiction books written by influential fashion and beauty bloggers from the UK.

Undergraduate students involved in the So Vain Books project:


Stephanie Reed - Publisher

Niten Thakor - Marketing director

Sophia Althammer - Editor

Megan Morris - Art director

Posted by .(JavaScript must be enabled to view this email address) on 19 Mar 2014 around 1pm

Filed Under #Publishing