Abbianca is an award-winning NCTJ-qualified journalist with experience in national, regional, and startup press. She previously worked for The Evening Standard and PA news agency, covering crime and corruption, including an exposé on the XTC gang. She later moved into business journalism, interviewing CEOs and investors for a tech publication.
Utilising all her transferable journalism skills, Abbianca is now focused on brand strategy and ghostwriting for top CEOs, businesses, and influencers in order to help build their brands. By creating strategic content she drives audience growth, inbound leads, and brand partnerships for her clients.
She is passionate about educating journalists on the fulfilling career paths they can take outside of the newsroom.