Tue 1 March 2016 at 10.00 am

Google Analytics

Tom Scholes

Taking Place: King’s Centre, Osney Mead, Oxford

Tom Scholes is founder and Director of Grove Street Media, supplier of digital assets to the publishing industry, and Associate lecturer at Oxford Brookes University

This one-day introduction to Google Analytics (GA) is aimed at anyone interested in the practical aspects of implementing and using GA, from understanding the terminology surrounding it, through to advanced reporting techniques.  The course also includes example strategies for evidence-based digital publishing.

In one intensive day participants learn:

  • How Google Analytics works: the nuts and bolts
  • Attribution and the Attribution model
  • Hits, views and dimensions
  • Segments and Pageviews
  • Microiteration, A/B testing and relevant goal lead reporting
  • Examples of successful strategies

By the end of the course, participants will have a thorough understanding of the roll Google Analytics can play in publishing and the techniques for implementing it successfully. Delegates will be able to produce relevant reports that support a business case, and understand strategies for making GA reporting a daily tool for decision making.  This one day overview of one of the web’s most powerful tools will give insight into the how and why at all levels making it relevant to those who need to technically implement it, and to strategists alike.

Audience: Digital publishers, technical producers, business development managers.

Price: £195